On my walk into work this morning, the street was much brighter. Thomson Financial, our neighbors, rebranded following their acquisition of Reuters. The signage must have gone up last night/this morning, and I like the logo quite a bit. It’s very bright and clean and eye-catching. I’m not a designer though, so I am curious to see what the response is from the rest of the crowd. Here’s my fuzzy cellphone camera shot:

And the two previous logos:

What do the designers think?

Updated: Gawker has their own special take on the brand rollout.