Last month MB Jarosik and I (James Grady) were invited to speak at the CASE Design Institute: Creativity in a Challenging Environment conference. Our lecture focused on our process of getting started, vetting new ideas and engaging clients with nontraditional designs. We talked about our effective methodologies and presented some of our cutting edge educational communications.

In order to deliver effective and creative results, kor group feels that no matter what the economic state or the clients’ budget is, we must follow a simple process with our clients in order to achieve their objectives.

get ready: beginning the relationship and scoping the process.
get set: presenting and vetting the findings that will shape the communications.
design: gaining approval for creative concepts that are unlike traditional approaches.

We showed examples of effective strategies, and cross platform communications for some of our higher ed clients such as; New England Law | Boston, Emerson College, and Assumption College.

We also walked through some of our sketches and creative processes for Berklee College of Music and MIT.

Download the full presentation here.

We just received our feedback from CASE and participants seemed very pleased and informed with our information.

Be on the look out for our next lecture.

Cheers!