After working with Assumption College for the past two years on their brand positioning and interim collateral, we are happy to announce that we are rolling out Assumption’s “brand book”. This piece outlines the key messages developed from the brand positioning as well as giving a full sense of the academic and campus life at Assumption. It is meant to present the essence of Assumption College. Throughout the piece there are call outs that link the reader to academic departments and stories from students, faculty, and alumni that can be found on their web site: assumption.edu. We created and launched their web site in the Spring of 2009. For this piece, kor group has been working with photographer Len Rubenstein to develop their photo library as well as continuing to use existing images from Assumption’s photo archive. Our writing partner, Libretto, has been working with us to develop the brand strategy as well as the content for this piece. The brand book was printed at Vermillion in Nashua NH. We were very pleased, as usual, with the quality and service we received. The paper that was used was 80lb Rolland Enviro100 cover and text. This is a 100% PCW (post consumer waste) stock, and we were more than impressed with it’s performance. The cover was off-line printed with a pearl foil stamp by Matheson-Higgins. This gave the piece a very unique effect and tactile quality. We are in the process of working on many other projects that deliver on the Assumption College brand positioning. Stay tuned…