For those of you who do not know what NACAC is:
National Association for College Admission Counseling

Mostly VP’s of Enrollment, Admission Directors, and College counselors attend the almost week long conference to download trends in higher education, connect with colleagues and be wined and dined by their brand advisors!

I look forward to this conference every year to see what our competitors are up to and to engage in conversations with potential institutions who need our help. This year I was joined by kor group Principal Anne Callahan and Brand Strategist Rob Levinson (shown in kor booth pic below). We had some great conversations with current and prospective clients, had a wonderful dinner with Assumption College and Merrimack College, enjoyed a few cocktails (ugh) and attended a wonderful reception sponsored by the Catholic Colleges at the Sports Legends Museum at Camden Yards.

One of my favorite outcomes of NACAC 2008 was meeting and now working with Merrimack College. At NACAC 2009, Merrimack showcased the new branding and communications we have been working so hard on. It looks great and so does Jorge (shown pic below)!

Here’s to NACAC St. Louis 2010!