Visualizing Concepts
As designers, communicating ideas visually is something that we do everyday. Logos, brochures, websites, and videos are all designed to quickly convey an idea. Occasionally we need to get very detailed in a compact space. That’s when we get to explore the world of information design. Aside from their interesting looks, infographics can be a great way of simplifying complex concepts and allowing a reader to quickly see your point while displaying a great amount of detail. Below are a few recent examples of information design in our work:

Above is the beginning of a timeline that will run through an upcoming brochure celebrating the 40th anniversary of Harvard Vanguard Medical Associates. Here the passage of time was very important in understanding the history of the organization.
In Bucknell University’s Academics in Action we showcased students and faculty and their impact on world. With this infographic we aimed to reveal how social responsibility is pervasive throughout the Bucknell Community. Click here for a larger version of this graphic.
In Bucknell’s Life in Full Motion the goal was to reveal how vibrant life is outside of the classroom while showing how closely knit the community is on campus. We accomplished this by highlighting several students’ “paths” on campus.Click here for a larger version of this graphic.





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