Worcester Polytechnic Institute’s Department of Management was recently ranked #1 part-time MBA in the nation by BusinessWeek. kor group led the cross media advertising campaign with Redhead Media, and the marketing team at WPI. The branding and design had to work on various applications; from a 1″ sticker, to an outdoor billboard, online and on-air. We kept [...]

We recently created some new marketing pieces for Merrimack College that complement and extend the suite of materials we created last year (for which we won a bronze award in the total recruitment category for the Higher Ed Marketing’s Annual Education Advertising Awards).
For these new pieces, we pulled colors and fonts from the overall standards [...]

Last weekend Beth Israel Deaconess Medical Center, held their annual fundraising event in Palm Beach, Florida for their community of donors. kor group has partnered with BIDMC and branded their events and communications materials since 2000 and 2010 was no exception.
This year’s event was focused on the topic of healthcare reform. The design reflects  a more serious typographic [...]

kor group recently launched AlexanderInstruction.com. The new online home of Lauren Hallal, certified teacher of the Alexander Technique. The Alexander Technique, now practiced for over 100 years world wide, not only can help improve the voice, breathing and posture, but also relieves back, neck and other chronic pain.
We designed a new identity and marketing [...]

The inaugural issue of Giving Matters was unveiled this weekend at BIDMC’s annual Palm Beach Event. It’s a re-designed development newsletter that kor produced to combine the editorial content of the previous Leading Edge with information about the hospital’s Grateful Nation campaign.
Leading Edge was tall and folded into a square, but the new format is wider and [...]