The kor designed BOND corporate identity won 1st Place at this year’s SMPS National Marketing Communications Awards!

SMPS is the Society for Marketing of Professional Services and their ‘Build Business’ Awards Gala was held last Thursday at the Boston Marriott Copley Place. The SMPS Awards program is the longest-standing, most prestigious awards competition that recognizes excellence [...]

Worcester Polytechnic Institute’s Department of Management was recently ranked #1 part-time MBA in the nation by BusinessWeek. kor group led the cross media advertising campaign with Redhead Media, and the marketing team at WPI. The branding and design had to work on various applications; from a 1″ sticker, to an outdoor billboard, online and on-air. We kept [...]

kor group is known for bringing exceptional creative solutions and dynamic communication strategies to life for our corporate and institutional clients. In addition, we have made a commitment to creating meaningful communications for institutions outside the for-profit sphere. Understanding the value of good design, non-profit organizations realize that strategically developed solutions can help them meet [...]

The hoopla surrounding the Tropicana orange juice re-branding, has caused a stir at kor group and our branding juices are flowing! We’ve been following the news about Peter Arnell’s design and the 20% sales plunge that it is said to have caused.
“After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between [...]

Japan has always been in the forefront of technology, especially when it comes to mobile devices. When I visited Tokyo 3 years ago, I was amazed that being able to watch TV or surf the internet was a standard for any cell phone. I wanted to buy one of those gadgets so badly, but couldn’t [...]

Recently, MB brought the latest issue of Deliver Magazine to a client meeting as a sample and I was very intrigued by the fact that the magazine was from USPS. The paper choice, the size of the piece and design were thought out and not put together like most commercial magazines. Is this just a [...]

Indian advertising firms play a big role in social development. Awareness ads are translated in to 28 official languages and reach every corner of the country.