kor group exhibited in November at the American Marketing Association Symposium for Marketing of Higher Education. Held in Boston, the event was attended by more than 775 higher education marketing professionals from around the world. kor is known for building strong college and university brands through strategy, design and new media. This flash movie highlights [...]

This past weekend (October 2-4) I attended a better world by design conference in Providence, RI organized by RISD and Brown University. An inspiring group of attendees from students to professionals, across disciplines, from researchers, business leaders, designers, artists, economists, architects, engineers, entrepreneurs, and educators came together with a common goal of making this world [...]

Charlotte Chambers, My first-cousin-once-removed (FCOR) visited kor group last week to learn about graphic design. Her high school in Sinking Spring, PA requires all seniors to complete a year-long project in which they research and gain first-hand experience about a career of their choice. (When I was in high school I did not even know [...]

Last month MB Jarosik and I (James Grady) were invited to speak at the CASE Design Institute: Creativity in a Challenging Environment conference. Our lecture focused on our process of getting started, vetting new ideas and engaging clients with nontraditional designs. We talked about our effective methodologies and presented some of our cutting edge educational communications.

In order to deliver effective and creative results, kor [...]

kor group is known for bringing exceptional creative solutions and dynamic communication strategies to life for our corporate and institutional clients. In addition, we have made a commitment to creating meaningful communications for institutions outside the for-profit sphere. Understanding the value of good design, non-profit organizations realize that strategically developed solutions can help them meet [...]

 

The debate about speculative work is growing with the rise of “crowdsourcing,” as discussed in this recent Wired blog post. The term applies to a number of websites where designers compete to win projects by submitting concepts from which the client can choose. This trend, working towards the lowest common denominator, can only commoditize the [...]

In our line of work there is a lot of emphasis put on visuals and aesthetic quality. Here at kor group that is something that we’re obsessed with; the right color palette, the right typeface, a stunning composition. We can’t get enough.
What you don’t see is the strategy, process, and thinking behind our design. Good [...]

The hoopla surrounding the Tropicana orange juice re-branding, has caused a stir at kor group and our branding juices are flowing! We’ve been following the news about Peter Arnell’s design and the 20% sales plunge that it is said to have caused.
“After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between [...]

Japan has always been in the forefront of technology, especially when it comes to mobile devices. When I visited Tokyo 3 years ago, I was amazed that being able to watch TV or surf the internet was a standard for any cell phone. I wanted to buy one of those gadgets so badly, but couldn’t [...]

People spend lots of time and money trying to distill exactly what their brand communicates. Focus groups are held, competitors analyzed, and reports are written to answer the question “What do people really think of us?” This approach produces a highly refined product. Brand Tags offers the exact opposite. It gives the world the opportunity to define many different [...]