The kor designed BOND corporate identity won 1st Place at this year’s SMPS National Marketing Communications Awards!

SMPS is the Society for Marketing of Professional Services and their ‘Build Business’ Awards Gala was held last Thursday at the Boston Marriott Copley Place. The SMPS Awards program is the longest-standing, most prestigious awards competition that recognizes excellence [...]

We were recently notified by SMPS that kor group has been recognized as a recipient for a 33rd Annual SMPS National Marketing Communications Award for the work we did with BOND. Awards will be given out at the gala on July 15, 2010. We are one of 48 firms selected to receive an award at the event.
Gold, Silver, [...]

Worcester Polytechnic Institute’s Department of Management was recently ranked #1 part-time MBA in the nation by BusinessWeek. kor group led the cross media advertising campaign with Redhead Media, and the marketing team at WPI. The branding and design had to work on various applications; from a 1″ sticker, to an outdoor billboard, online and on-air. We kept [...]

Last weekend Beth Israel Deaconess Medical Center, held their annual fundraising event in Palm Beach, Florida for their community of donors. kor group has partnered with BIDMC and branded their events and communications materials since 2000 and 2010 was no exception.
This year’s event was focused on the topic of healthcare reform. The design reflects  a more serious typographic [...]

kor group exhibited in November at the American Marketing Association Symposium for Marketing of Higher Education. Held in Boston, the event was attended by more than 775 higher education marketing professionals from around the world. kor is known for building strong college and university brands through strategy, design and new media. This flash movie highlights [...]

This past weekend (October 2-4) I attended a better world by design conference in Providence, RI organized by RISD and Brown University. An inspiring group of attendees from students to professionals, across disciplines, from researchers, business leaders, designers, artists, economists, architects, engineers, entrepreneurs, and educators came together with a common goal of making this world [...]

Charlotte Chambers, My first-cousin-once-removed (FCOR) visited kor group last week to learn about graphic design. Her high school in Sinking Spring, PA requires all seniors to complete a year-long project in which they research and gain first-hand experience about a career of their choice. (When I was in high school I did not even know [...]

Last month MB Jarosik and I (James Grady) were invited to speak at the CASE Design Institute: Creativity in a Challenging Environment conference. Our lecture focused on our process of getting started, vetting new ideas and engaging clients with nontraditional designs. We talked about our effective methodologies and presented some of our cutting edge educational communications.

In order to deliver effective and creative results, kor [...]

kor group is known for bringing exceptional creative solutions and dynamic communication strategies to life for our corporate and institutional clients. In addition, we have made a commitment to creating meaningful communications for institutions outside the for-profit sphere. Understanding the value of good design, non-profit organizations realize that strategically developed solutions can help them meet [...]

 

The debate about speculative work is growing with the rise of “crowdsourcing,” as discussed in this recent Wired blog post. The term applies to a number of websites where designers compete to win projects by submitting concepts from which the client can choose. This trend, working towards the lowest common denominator, can only commoditize the [...]