kor group recently created multiple admission acceptance kits for some of our higher education clients: Assumption College, Massachusetts College of Pharmacy and Health Sciences, Merrimack College, and Wheelock College. We understand that admission marketing is not just about getting prospective students to apply, but to yield. The goal of these kits was to excite the accepted [...]

Tis the season to give, so this year kor group designed, printed, and donated a set of three thank-you cards, inserts, and bookmarks (ready for coloring-in) for a wonderful organization called Cradles to Crayons www.cradlestocrayons.org who provides donated essential items such as clothing, books and school supplies for children in need. We were happy to [...]

kor group exhibited in November at the American Marketing Association Symposium for Marketing of Higher Education. Held in Boston, the event was attended by more than 775 higher education marketing professionals from around the world. kor is known for building strong college and university brands through strategy, design and new media. This flash movie highlights [...]

As designers, communicating ideas visually is something that we do everyday. Logos, brochures, websites, and videos are all designed to quickly convey an idea. Occasionally we need to get very detailed in a compact space. That’s when we get to explore the world of information design. Aside from their interesting looks, infographics can be a [...]

At kor group, we recently encountered the printing and proofing challenges of gradients, and thought we could share the information we gained. It all began with the Beth Israel Deaconess–Needham Annual Report, which kor group designed again this year.
The design incorporates several gradients that shift in color subtly over a long distance. When we received [...]

This past weekend (October 2-4) I attended a better world by design conference in Providence, RI organized by RISD and Brown University. An inspiring group of attendees from students to professionals, across disciplines, from researchers, business leaders, designers, artists, economists, architects, engineers, entrepreneurs, and educators came together with a common goal of making this world [...]

Charlotte Chambers, My first-cousin-once-removed (FCOR) visited kor group last week to learn about graphic design. Her high school in Sinking Spring, PA requires all seniors to complete a year-long project in which they research and gain first-hand experience about a career of their choice. (When I was in high school I did not even know [...]

As designers, we’ve been hearing a lot about how much of a carbon footprint we are leaving behind and the overall impact of our actions on the environment. At the same time, our clients are increasingly interested in ensuring they are communicating in an environmentally friendly way. While online methods offer one way of staying green, print materials are [...]

Creating dynamic photographic images for print and interactive communications is a blend of science and art. For healthcare organizations it is even more challenging due to physician’s schedules, HIPPA regulations and sterile locations. At kor group, we spend many hours working with our healthcare clients to perfect this process and I thought I would share some of [...]

 

The debate about speculative work is growing with the rise of “crowdsourcing,” as discussed in this recent Wired blog post. The term applies to a number of websites where designers compete to win projects by submitting concepts from which the client can choose. This trend, working towards the lowest common denominator, can only commoditize the [...]