Soon after we completed the WPI #1 MBA campaign, kor group developed the Department of Management’s 2008-2009 Annual Report. WPI’s Department of Management has a lot to be proud of, in addition to the incredible #1 part-time MBA in the nation, so we’ve highlighted those achievements in their annual report. This was a great project for us, we worked with Lee Nash on [...]

Worcester Polytechnic Institute’s Department of Management was recently ranked #1 part-time MBA in the nation by BusinessWeek. kor group led the cross media advertising campaign with Redhead Media, and the marketing team at WPI. The branding and design had to work on various applications; from a 1″ sticker, to an outdoor billboard, online and on-air. We kept [...]

We recently created some new marketing pieces for Merrimack College that complement and extend the suite of materials we created last year (for which we won a bronze award in the total recruitment category for the Higher Ed Marketing’s Annual Education Advertising Awards).
For these new pieces, we pulled colors and fonts from the overall standards [...]

Last weekend Beth Israel Deaconess Medical Center, held their annual fundraising event in Palm Beach, Florida for their community of donors. kor group has partnered with BIDMC and branded their events and communications materials since 2000 and 2010 was no exception.
This year’s event was focused on the topic of healthcare reform. The design reflects  a more serious typographic [...]

kor group recently launched AlexanderInstruction.com. The new online home of Lauren Hallal, certified teacher of the Alexander Technique. The Alexander Technique, now practiced for over 100 years world wide, not only can help improve the voice, breathing and posture, but also relieves back, neck and other chronic pain.
We designed a new identity and marketing [...]

kor group recently created multiple admission acceptance kits for some of our higher education clients: Assumption College, Massachusetts College of Pharmacy and Health Sciences, Merrimack College, and Wheelock College. We understand that admission marketing is not just about getting prospective students to apply, but to yield. The goal of these kits was to excite the accepted [...]

Tis the season to give, so this year kor group designed, printed, and donated a set of three thank-you cards, inserts, and bookmarks (ready for coloring-in) for a wonderful organization called Cradles to Crayons www.cradlestocrayons.org who provides donated essential items such as clothing, books and school supplies for children in need. We were happy to [...]

kor group exhibited in November at the American Marketing Association Symposium for Marketing of Higher Education. Held in Boston, the event was attended by more than 775 higher education marketing professionals from around the world. kor is known for building strong college and university brands through strategy, design and new media. This flash movie highlights [...]

As designers, communicating ideas visually is something that we do everyday. Logos, brochures, websites, and videos are all designed to quickly convey an idea. Occasionally we need to get very detailed in a compact space. That’s when we get to explore the world of information design. Aside from their interesting looks, infographics can be a [...]

At kor group, we recently encountered the printing and proofing challenges of gradients, and thought we could share the information we gained. It all began with the Beth Israel Deaconess–Needham Annual Report, which kor group designed again this year.
The design incorporates several gradients that shift in color subtly over a long distance. When we received [...]