For these new pieces, we pulled colors and fonts from the overall standards that we originally created and added a brighter, secondary color palette to the existing one, thus freshening the brand that will continue to evolve as new needs and challenges are met. These brighter colors are incorporated into the parent newsletter, four school brochures, and the junior discovery brochures.

Parent newsletter masthead

Parent newsletter interior spread

School of Science and Engineering brochure

School of Business and International Commerce brochure

Cover of the junior discovery brochure

Interior of the junior discover brochure. We designed two different interiors; one male, and the other female

This year’s event was focused on the topic of healthcare reform. The design reflects  a more serious typographic approach, while still communicating elegance and festivity. We created this system of materials using a rich color palette, soft transparencies and innovative shapes which are formed from the letters and numbers in PB10. Congratulations to BID for yet another successful fundraising event!

Invitation cover

Invitation with save the date postcard

Invitation interior with overleaf

kor group recently launched AlexanderInstruction.com. The new online home of Lauren Hallal, certified teacher of the Alexander Technique. The Alexander Technique, now practiced for over 100 years world wide, not only can help improve the voice, breathing and posture, but also relieves back, neck and other chronic pain.

We designed a new identity and marketing website to promote Lauren’s practice. We built the website on Textpattern, an open source content management system, which will allow Lauren to keep her site current without worrying about all the “technical stuff”.

If you’re back hurts from hunching over you computer, you may want to give Lauren a call!

Above is the beginning of a timeline that will run through an upcoming brochure celebrating the 40th anniversary of Harvard Vanguard Medical Associates. Here the passage of time was very important in understanding the history of the organization.

In Bucknell University’s Academics in Action we showcased students and faculty and their impact on world. With this infographic we aimed to reveal how social responsibility is pervasive throughout the Bucknell Community. Click here for a larger version of this graphic.

In Bucknell’s Life in Full Motion the goal was to reveal how vibrant life is outside of the classroom while showing how closely knit the community is on campus. We accomplished this by highlighting several students’ “paths” on campus.Click here for a larger version of this graphic.

At kor group, we recently encountered the printing and proofing challenges of gradients, and thought we could share the information we gained. It all began with the Beth Israel Deaconess–Needham Annual Report, which kor group designed again this year.

The design incorporates several gradients that shift in color subtly over a long distance. When we received printer’s proofs, the gradients showed banding. Although the printer thought the banding would be less evident once printed offset, we weren’t willing to take chances on the print quality and chose to make adjustments to the gradients in the file.

There is no mathematical formula for the best gradient percentages over a measured space, because each color reacts differently. However, the banding becomes an issue when there is minimal change over a long distance, so by shortening the area of gradation, or starting with a darker tone, we were able to adjust the file for smoother printing.

Another option, which our printer recommended, was creating the gradients in Photoshop and adding 1-2 points of noise.

Having a good quality printer, who is willing to troubleshoot and run press tests for you, is key to the success of the printed piece, and luckily, that was our experience with Kirkwood Printing in Wilmington, MA.