kor group recently created multiple admission acceptance kits for some of our higher education clients: Assumption College, Massachusetts College of Pharmacy and Health Sciences, Merrimack College, and Wheelock College. We understand that admission marketing is not just about getting prospective students to apply, but to yield. The goal of these kits was to excite the accepted [...]

kor group exhibited in November at the American Marketing Association Symposium for Marketing of Higher Education. Held in Boston, the event was attended by more than 775 higher education marketing professionals from around the world. kor is known for building strong college and university brands through strategy, design and new media. This flash movie highlights [...]

This past weekend (October 2-4) I attended a better world by design conference in Providence, RI organized by RISD and Brown University. An inspiring group of attendees from students to professionals, across disciplines, from researchers, business leaders, designers, artists, economists, architects, engineers, entrepreneurs, and educators came together with a common goal of making this world [...]

After working with Assumption College for the past two years on their brand positioning and interim collateral, we are happy to announce that we are rolling out Assumption’s “brand book”. This piece outlines the key messages developed from the brand positioning as well as giving a full sense of the academic and campus life at Assumption. It is meant [...]

Last month MB Jarosik and I (James Grady) were invited to speak at the CASE Design Institute: Creativity in a Challenging Environment conference. Our lecture focused on our process of getting started, vetting new ideas and engaging clients with nontraditional designs. We talked about our effective methodologies and presented some of our cutting edge educational communications.

In order to deliver effective and creative results, kor [...]

kor group is known for bringing exceptional creative solutions and dynamic communication strategies to life for our corporate and institutional clients. In addition, we have made a commitment to creating meaningful communications for institutions outside the for-profit sphere. Understanding the value of good design, non-profit organizations realize that strategically developed solutions can help them meet [...]

MB and I (James) just came back from a great trip to Kalamazoo, Michigan. It was a whirlwind of a trip from getting stuck on the runway in Boston to overdosing on salty snacks on the 2 hour ride from Detroit to KZOO. We really enjoyed meeting and talking to Kalamazoo College about kor group, our process and capibilities. [...]