kor group recently created multiple admission acceptance kits for some of our higher education clients: Assumption College, Massachusetts College of Pharmacy and Health Sciences, Merrimack College, and Wheelock College. We understand that admission marketing is not just about getting prospective students to apply, but to yield. The goal of these kits was to excite the accepted [...]

With clients in a number of industries, kor group is often looking at ways of communicating to different audiences within the same campaign. We consider factors such as social background, economic status, gender, etc. When working for clients within the financial sphere, the predominant way of dividing an audience is by economic factors. This makes [...]

As designers, communicating ideas visually is something that we do everyday. Logos, brochures, websites, and videos are all designed to quickly convey an idea. Occasionally we need to get very detailed in a compact space. That’s when we get to explore the world of information design. Aside from their interesting looks, infographics can be a [...]

For those of you who do not know what NACAC is:
National Association for College Admission Counseling
Mostly VP’s of Enrollment, Admission Directors, and College counselors attend the almost week long conference to download trends in higher education, connect with colleagues and be wined and dined by their brand advisors!
I look forward to this conference every year [...]

Learn more about our rebranding project for Drydock, a mixed-use commercial space in Boston’s Seaport.

Yesterday, we had Samira Daswani spend the day with us. She is currently a first-year Wellesley College student as well as an intern at Wellesley College’s Davis Museum and Cutural Center. We have been working with The Davis since 2007, so when Barbara Levitov, Marketing Manager extrordinaire, asked if Samira could shadow us for a day; [...]

Everyone celebrates the holidays differently. Some people shop ‘til they drop. Others spend hours decorating the tree. Here at kor group, we like to celebrate the season by creating stylish holiday stuff that you can’t find anywhere else. 
This year we’re selling some of our favorite festive wares at Etsy, an online store for handmade [...]

Lou Dorfsman, a design director for CBS, who’s work included the creation of the CBS Didot typeface, passed away last Wednesday. Perhaps his most famous piece of work, the Gastrotypographicalassemblage wall in the CBS cafateria, is the largest, modern typographic artifact in existence. It was discarded by CBS but is in process of being restored [...]