Worcester Polytechnic Institute’s Department of Management was recently ranked #1 part-time MBA in the nation by BusinessWeek. kor group led the cross media advertising campaign with Redhead Media, and the marketing team at WPI. The branding and design had to work on various applications; from a 1″ sticker, to an outdoor billboard, online and on-air. We kept [...]

We recently created some new marketing pieces for Merrimack College that complement and extend the suite of materials we created last year (for which we won a bronze award in the total recruitment category for the Higher Ed Marketing’s Annual Education Advertising Awards).
For these new pieces, we pulled colors and fonts from the overall standards [...]

Last weekend Beth Israel Deaconess Medical Center, held their annual fundraising event in Palm Beach, Florida for their community of donors. kor group has partnered with BIDMC and branded their events and communications materials since 2000 and 2010 was no exception.
This year’s event was focused on the topic of healthcare reform. The design reflects  a more serious typographic [...]

kor group recently created multiple admission acceptance kits for some of our higher education clients: Assumption College, Massachusetts College of Pharmacy and Health Sciences, Merrimack College, and Wheelock College. We understand that admission marketing is not just about getting prospective students to apply, but to yield. The goal of these kits was to excite the accepted [...]

After working with Assumption College for the past two years on their brand positioning and interim collateral, we are happy to announce that we are rolling out Assumption’s “brand book”. This piece outlines the key messages developed from the brand positioning as well as giving a full sense of the academic and campus life at Assumption. It is meant [...]

Last month MB Jarosik and I (James Grady) were invited to speak at the CASE Design Institute: Creativity in a Challenging Environment conference. Our lecture focused on our process of getting started, vetting new ideas and engaging clients with nontraditional designs. We talked about our effective methodologies and presented some of our cutting edge educational communications.

In order to deliver effective and creative results, kor [...]

People spend lots of time and money trying to distill exactly what their brand communicates. Focus groups are held, competitors analyzed, and reports are written to answer the question “What do people really think of us?” This approach produces a highly refined product. Brand Tags offers the exact opposite. It gives the world the opportunity to define many different [...]

On my walk into work this morning, the street was much brighter. Thomson Financial, our neighbors, rebranded following their acquisition of Reuters. The signage must have gone up last night/this morning, and I like the logo quite a bit. It’s very bright and clean and eye-catching. I’m not a designer though, so I am [...]

In a flailing attempt to return the brand to it’s core values, Starbucks is now serving up their overpriced lattes in a new cup that features the company’s original logo printed in brown for a limited time. It’s not like they haven’t done this before. Now they’re just doing it with a bit more hair, for [...]

Spinner.com lists the best 25 band logos, including the highly recognizable (and oft tattoo’d) Nine Inch Nails, Aerosmith and Black Flag IDs.
Idolator quickly points out that Run DMC’s iconic logo is missing. How iconic is it? Enough to inspire this “Dim Sum” ripoff at a NYC Chinese eatery. Imitation is the most sincerest form of [...]