Soon after we completed the WPI #1 MBA campaign, kor group developed the Department of Management’s 2008-2009 Annual Report. WPI’s Department of Management has a lot to be proud of, in addition to the incredible #1 part-time MBA in the nation, so we’ve highlighted those achievements in their annual report. This was a great project for us, we worked with Lee Nash on [...]

Worcester Polytechnic Institute’s Department of Management was recently ranked #1 part-time MBA in the nation by BusinessWeek. kor group led the cross media advertising campaign with Redhead Media, and the marketing team at WPI. The branding and design had to work on various applications; from a 1″ sticker, to an outdoor billboard, online and on-air. We kept [...]

kor group recently created multiple admission acceptance kits for some of our higher education clients: Assumption College, Massachusetts College of Pharmacy and Health Sciences, Merrimack College, and Wheelock College. We understand that admission marketing is not just about getting prospective students to apply, but to yield. The goal of these kits was to excite the accepted [...]

Last month MB Jarosik and I (James Grady) were invited to speak at the CASE Design Institute: Creativity in a Challenging Environment conference. Our lecture focused on our process of getting started, vetting new ideas and engaging clients with nontraditional designs. We talked about our effective methodologies and presented some of our cutting edge educational communications.

In order to deliver effective and creative results, kor [...]

Paola Antonelli, design curator at MOMA, gave a great talk about design’s history and purpose that is free viewing on Ted.com. I think both Antonelli and Ted.com are amazing intellectual resources, so here, everyone enjoy.

Also, if you’re feeling supergeeky like me, check out this recent discussion she had with mathematician Benoit Mandelbrot in Seed Magazine. [...]

Check out these artsy staircase designs courtesy of picture blog; that takes climbing to new heights, M.C. Escher better watch his step!

In our line of work, we create identities and design brands. But do we consider what impact our decision has on our culture and society? Broadly speaking, I think confusion of identities leads to violence and fear. I believe, cross-culture design and understanding cultural differences help produce global citizens.
One fine example is Kahani that [...]

Every last Friday of the month kor group does beers and ideas as a way to share anything that inspires us. This past Friday we were all talking about how we present our research findings to a client in a fluid way and that is less two dimensional. It would be great if we could [...]

Phillipe Starck has declared that “design is dead,” and that the designer of the future will be a personal trainer. (Breitbart via Gawker)
Everyone go out and work on their pushup technique pronto.

BRAND NEW takes an in-depth look at the new identity for the Massachusetts College of Art and Design.