kor group recently created multiple admission acceptance kits for some of our higher education clients: Assumption College, Massachusetts College of Pharmacy and Health Sciences, Merrimack College, and Wheelock College. We understand that admission marketing is not just about getting prospective students to apply, but to yield. The goal of these kits was to excite the accepted [...]

After working with Assumption College for the past two years on their brand positioning and interim collateral, we are happy to announce that we are rolling out Assumption’s “brand book”. This piece outlines the key messages developed from the brand positioning as well as giving a full sense of the academic and campus life at Assumption. It is meant [...]