Soon after we completed the WPI #1 MBA campaign, kor group developed the Department of Management’s 2008-2009 Annual Report. WPI’s Department of Management has a lot to be proud of, in addition to the incredible #1 part-time MBA in the nation, so we’ve highlighted those achievements in their annual report. This was a great project for us, we worked with Lee Nash on [...]

Worcester Polytechnic Institute’s Department of Management was recently ranked #1 part-time MBA in the nation by BusinessWeek. kor group led the cross media advertising campaign with Redhead Media, and the marketing team at WPI. The branding and design had to work on various applications; from a 1″ sticker, to an outdoor billboard, online and on-air. We kept [...]

Last month MB Jarosik and I (James Grady) were invited to speak at the CASE Design Institute: Creativity in a Challenging Environment conference. Our lecture focused on our process of getting started, vetting new ideas and engaging clients with nontraditional designs. We talked about our effective methodologies and presented some of our cutting edge educational communications.

In order to deliver effective and creative results, kor [...]

Every last Friday of the month kor group does beers and ideas as a way to share anything that inspires us. This past Friday we were all talking about how we present our research findings to a client in a fluid way and that is less two dimensional. It would be great if we could [...]

Are you concerned what will happen to your brand in the to seemingly lawless Millennials that have taken the digital world by storm? Worried that your brand is going to be left behind in Web 1.0? Are you terrified of interacting online? I’ve got news for you, my friend. It’s time to OPEN up.
What [...]

wikipedia, facebook, youtube, flickr, del.icio.us. How far is to far to pimp yourself on viral/social marketing and SEO intense websites? Does it matter what a website looks like anymore? Or does it only matter that you’re part of a community that can be found on a pre-designed vessel/website that showcases yourself and your work? I [...]

Admittedly, one of kor group’s favorite after-work activities is kicking back with the crew and playing some Rock Band.
But what about when we’re feeling particularly histrionic? Haven’t we all felt the need to rage out our existential and/or romantic angst to Journey ballads?
Upcoming at a kor afterparty: Soft Rock Band. Link courtesy Wired’s Listening Post. [...]

Many kor group projects begin with an in-depth look at a client’s brand – analyzing what it says about them, and how it positions it them in the marketplace. Just how important is brand identity? The US cell phone market offers an interesting case study.
The Wall Street Journal recently reported that Sprint-Nextel lost a whopping 885,000 [...]